Subscriber Retention
A systematic and personalized approach to keeping your readers.Timely, repetitive, and personalized renewal requests
Sustained circulation revenue is crucial to any healthy publication — and these days it takes more than a mailed billed to maintain your list. Workbench sends a series of physical letters, postcards, and emails to your subscribers when it comes time to renew, and gives them convenient options for self-service or connecting with your team.
Keeping – and growing – your digital-only subscribers is often overlooked, but Workbench makes it simple. Both print and digital-only subscribers get the same first-class treatment — we'll connect with your subscribers with whatever contact methods we can.
Handling lapsed subscribers
When a subscription lapses, Workbench revokes website paywall access and stops print delivery (if they were a print subscriber). If a user later logs into the website to look at content, they are prompted to renew.
"Lapsed", not "Lost"
"Gone for now" doesn't have to mean "gone for good"! Even after a subscriber lapses, they'll continue to receive Workbench's content marketing like Breaking News Alerts and new e-Edition notifications. All these emails link back to your paywalled content, and serve as implicit renewal requests. Users can opt-out anytime.
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“The program is simple to learn, and easy to navigate. Employees here use all of the various components of Workbench with ease.”
Karen Tate, The Coalfield Progress
“Instant upload to Facebook, sending out emails and text alerts – all with just checking a box – has saved our small staff a lot of time which has been quite valuable. Our readers love instant access through breaking news texts and the convenience of subscribing online!”
Gina Langston, The Vedette
“The Workbench system is very user-friendly and we use it numerous times on a daily basis.”
Thad Requet, The Shelbina Weekly