Circulation Management
One unified system to manage print subscribers, digital subscribers, free trialers, and website visitors.Growing your readership takes more than strong content
Workbench builds a steady stream of potential subscribers on your behalf — then works to convert them to paying customers. You get a mix of content-marketing, online-only free trials, and non-paywalled engagement opportunities, all tailored to fit your needs.
Convenient choices for your subscribers
Workbench offers your readers intuitive self-service tools at key points in their subscription: sign-up, renewal, and address change. Giving them several simple-to-use options translates into higher conversion rates and lessens the desk work for your team.
Make life easy on yourself
Workbench eases the burden on your team by giving them a single, intuitive tool to manage their whole readership. Say goodbye to copy/pasting between your website, your mailing software, and your renewal process — and the inevitable errors and inefficiencies that come with that. By giving your subscribers easy-to-use self-service options, you buy yourself valuable time.
Focus on your paper, not your printer
Workbench generates all the mailing labels, reports, and electronic documents required to get your printed paper out the door. You tell us the weight and ad percentage, and we'll process your subscriber list to package up all the necessary forms for your printer. We'll even electronically submit to your post office on your behalf.
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“The program is simple to learn, and easy to navigate. Employees here use all of the various components of Workbench with ease.”
Karen Tate, The Coalfield Progress
“Instant upload to Facebook, sending out emails and text alerts – all with just checking a box – has saved our small staff a lot of time which has been quite valuable. Our readers love instant access through breaking news texts and the convenience of subscribing online!”
Gina Langston, The Vedette
“The Workbench system is very user-friendly and we use it numerous times on a daily basis.”
Thad Requet, The Shelbina Weekly